Bridal, Prom & Beyond


About Us

Located in Victoria, TX, All About The Dress offers an exquisite selection of bridal gowns, prom dresses, pageant apparel and accessories for your special occasions. We handpick each gown, ensuring that it is the latest style currently in fashion. We recommend making an appointment when searching for the perfect gown so that way we can fully understand your personal style.

Every bride deserves a memorable shopping experience when selecting a gown. We go above and beyond to provide our brides with a one-on-one shopping spree, taking care of all of those extras that might be on their to do list. We not only focus on the bride, but other important members in the wedding party. Once the gown is found, we can then concentrate on the bridesmaid dresses and, of course, the mother of the bride.

Our boutique not only focuses its attention on weddings, but other special occasions, as well.  It’s All About The Dress after all. Prom, pageants and other special occasions allow girls the chance to dress up and feel special.  Check out our ever changing closet as our dresses go fast! Jazz up your look with some of our beautiful accessories that complete the look of elegance.

All of your needs will be met when working with our friendly stylists at All About The Dress.  From your dress to your shoes, we will ensure that your look is complete.

What Our Clients Are Saying:

Best customer service and selection of dresses!

I love that when I walk in the store I am treated as an important guest and that is extremely important when I am shopping for a special event. For those of you who want to stand out with a gorgeous and unique dress you will find it here. -Lara N.

Excellent Service!

Got into my appointment early and said yes to the dress with the help of my consultant, Jessica! Couldn't have asked for a better experience. Can't wait for my fitting:) - Sarah M.

It is "all about the dress!"

My daughter and I loved this store! The employees were sweet and helpful. A special thank you to Jackie, my daughter loves the dress! - Terri S.

Thank You!

Thanks to Jackie for her wonderful gift. My Annabelle - Victoria Advocate Prom Princess 2015 - felt just like that. A princess! Much love to you and your staff. - Sandra D.

Experience the Elegance

Bridal Appointments

Request an appointment for a one-on-one with our bridal consultants.